Missguided wanted to scale their influencer marketing programs. With many Influencer marketing stakeholders across digital and PR teams resources were not being used efficiently. Missguided was also lacking a unified reporting and tracking to evaluate influencer activity.
Brandnew provided Missguided with a centralised system where each team member receiving their own login. Campaigns, influencer relationships, results, and planning could now be accessed and easily coordinated between departments.
With Brandnew’s platform, Missguided was able to recruit a ‘Brand Army’ of influencers accessible across the organisation and able to run multiple campaigns in parallel. The streamlined workflow allowed Misguided to launch and maintain “Always on” activities with minimal hands on co-ordination. With Brandnew’s comprehensive reporting Missguided was also able to understand which influencers generated the best results and continuously improve the ‘Brand Army’ in order to optimise budgets.